“With a consciousness of lack, our to-do list feels like effort so we’re on a trajectory of more effort. We’re tired. We try to find balance when what we’re seeking is ease.”
These were my words in a recent LinkedIn article on the gap between the life we want to create, and what we think we still have to do before we achieve it. How long—in days, weeks, months, or years—do we think it will take before we get there?
As I come to the end of my day exhausted, has my day been operating from a space of lack?
See an extract from the LinkedIn article…
I can’t give credit to where I first heard these statements:
- “Doing too much is a sign of lack”
- “The more we do with less, the less we have to do to get more done”
While I may be paraphrasing to the extent that it’s no longer true to its original context, please bear with me anyway as I bring this down to marketing.
“Doing too much is a sign of lack”
I’m not saying this is true or false. I’m suggesting that it’s worth considering. Just take a look at our own to-do lists through the years:
- If we had money to outsource all the tasks we don’t enjoy doing, would we?
- Do we have this long list because we’re trying to generate money to pay for something we want in the short or long run?
- Do we do more and more just to keep doing what we’re already doing because we can’t afford to stop doing it?
In these instances, isn’t doing too much actually a sign of lack?
“The more we do with less, the less we have to do to get more done”
This implies that over time, the more we make do with the little we have, the less we need to do to achieve the same or even better results.
Is this true with marketing? Well, you tell me. Modern-day marketing practices often pressure us to do more and more – or learn more or outsource more – just so that our businesses can survive.
When we lack the money to outsource, or need to make money to achieve our goals, we naturally feel driven to work hard. That’s when we do a lot with a little. We use the limited resources we have just to keep up.
The question is: are we approaching this list from a consciousness of lack or a consciousness of abundance?
With a consciousness of lack, our to-do list feels like effort so we’re on a trajectory of more effort. We’re tired. We try to find balance when what we’re seeking is ease.
When we do with a consciousness of abundance, we change our trajectory to a reality where everything we want already exists…
We take a quantum leap if we’re into science, a leap of faith if we’re spiritual. We start to do less to achieve more, recognising that all possibilities exist when we get out of our own way. We break away from the illusion that money must be earned through hard work, opening ourselves to a frequency of natural abundance.
So as I lay here exhausted, was my day one of lack or one of abundance?
Perhaps a little of both. My heart is filled with love and gratitude as I witness the momentum building. There is also a mad dash to get things done “so that I can…” That mad dash is a sign that I’m not present in the moment, and a signal to recalibrate my vibration. And I have to remind myself that in a quantum world, time is always on my side.
