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Does divinity have a place in modern-day marketing?

Topic: A Healed Planet, This week’s topic
Archetype(s):
#1 Waiting for Godot, #4 Sliding Doors, #7 The Devil Wears Prada, #10 Lost in Translation, #13 Run Lola Run, #16 American Beauty, #19 Groundhog Day, #22 The Prestige, #25 The Aviator
Experience of life:
Frustrations with marketing because it doesn’t feel aligned with their self-expression

A loaded question. What is divinity? Where is this place? What makes ‘modern-day’ modern? Why marketing? And why even ask in the first place?

It’s been the source of my internal conflict for the past six years. At a time where I was personally depleted, I was reminded that there is a team on the other side supporting me. I learnt that Archangel Metatron has been guiding me. Grateful, in awe, it still sounded like a fairy tale.

What good is there in a team of unseen entities helping me from the other side when THIS side of my life was in shambles?

I always acknowledged their presence, though. I honoured their existence, I accepted their guidance, and I believed on a mental level they were around me. I thought that’s what divinity meant.

What I’ve recently come to integrate is that I AM them.

Energetically, spirituality, and “quantum physically,” we are all part of the one same unconditional love. Unity consciousness in its purest form. Whatever created us flows though us. We are channels for source.

So…

What is divinity? For me, because it’s different for everyone, divinity is knowing I am a channel for unconditional love to flow.

Where is the place? Through me.

What makes ‘modern-day’ modern? With consciousness circles focusing on ‘the new earth’ and ‘the new human’ operating on a higher vibration towards unconditional love, that shift in understanding makes this world modern.

Why marketing? When we see ourselves as divine and a channel for unconditional love to flow through, all our conversations change. Love doesn’t sell. It speaks because of what it can give and not what it can gain. It doesn’t discriminate against who it speaks to, or who it’s in service of, based on demographics or earning power.

So for me, not only does divinity have a place in modern-day marketing, stepping into our divinity as solo entrepreneurs shapes the future of marketing. Co-creating, as the divine in and around us, calibrates our product, our service, and the way we show up as entrepreneurs.

Faith or frustration? Love or fear? Overthinking or trusting? Overdoing or stillness? What if bringing divinity into marketing was merely asking ourselves: what would love say?

 

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Allison Wentworth Ross

I'm Allison Wentworth Ross, a writer, geek, and marketing innovator from Cape Town, South Africa. While being many things to many people, in business I am deeply passionate about making marketing communication meaningful and fun. I am also the founder of Finding Violet and the Vibrational Marketing Institute.
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