The Conscious Collaborators Hub

For conversations that matter with entrepreneurs who place empathy before profits

Choosing your illusion

Topic: Building a better business, What does abundance look like?
Archetype(s):
#1 Waiting for Godot, #4 Sliding Doors, #7 The Devil Wears Prada, #10 Lost in Translation, #13 Run Lola Run, #16 American Beauty, #19 Groundhog Day, #22 The Prestige, #25 The Aviator
Experience of life:
Entrepreneurs feeling frustrated with marketing and, possibly, life in general.

Which side of the illusion are you stepping into as we enter 2025?

Whatever you’re going through feels very real. Read that again? It FEELS real. Since we’re talking about energy, frequency, resonance, and vibration, nothing you see is truly real.

I’m going to try to explain this statement from the perspectives of engineering, quantum theory, and spirituality. Let’s see how this goes…

First, a quick copy and paste of how I explained energy, frequency, resonance, and vibration in a recent LinkedIn post.

There is low-frequency energy that gives us tangible evidence, like a chair. As frequency increases, it becomes less visible to the human eye. For example, sound has a higher frequency than the chair, light has a higher frequency than sound, and there are frequencies beyond which we, with our dense human frequency, can comprehend.

By leveraging our energy, we can transmute the intangible (our desires) into the tangible (money in the bank to buy what we desire).

In other words, there is a frequency that we can see with our eyes, and there is a frequency in which realities exist that we can’t see. Hold that thought for now.

ENGINEERING

According to my good ol’ friend and Russian engineer, Genrich Altshuller, the best solution to a problem is when the problem solves itself. From that Ideal Final Result (IFR), which isn’t always possible, we reverse engineer until it’s closest to the problem solving itself.

Here’s where my own understanding evolved through the years. When I initially played around with this concept in relation to marketing, the ideal final result was clients automatically finding me without having to do any marketing. My vibration of abundance was supposed to do the work for me.

However, Altshuller also implied that most solutions are actually improvements on existing, inefficient systems, hence the need for improvement. Tackling problems from an IFR perspective, on the other hand, stretches our ability to think beyond our current self-limiting beliefs, our ingrained action-oriented DNA to solve problems.

Marketing is a prime example of improving flawed systems. It’s not ideal.

We’re actually trained to find problems and then solve them in exchange for money. In doing so, we inadvertently become part of the problem we were trying to solve. We then add to that layers of technology that may innovate the IT industry, yet it keeps marketing as an industry well and truly stuck.

In an ideal world, everyone everywhere would have exactly what they need when they needed it.

From an IFR perspective, we won’t need money. Imagine that!

Seem impossible? Let’s bring in the quantum theory.

QUANTUM THEORY

What if time and space were just an illusion? What if we’re all just one big blob of energy experiencing our own illusions based on our beliefs, perceptions, and expectations?

Quantum physics has presented enough evidence for this being true. If you’re new to it, there are some useful resources dipping into quantum entanglement and the double-slit experiment.

For the purpose of this exercise, all we need to know is that everything already exists as potentiality.

Bringing it back to our ideal final result for marketing, a possibility does exist where everyone everywhere has exactly what they need when they need it. Everyone being the one big blob of energy experiencing our own illusions.

Now for the spirituality.

THE DISAPPEARANCE OF THE UNIVERSE

Here’s where we need to temporarily step outside of our religious beliefs. Can we put any differences aside and focus on the commonality that every religion is founded on love?

About a year ago, synchronicity led me to a book titled “The Disappearance of the Universe” by Gary R. Renard, which changed the trajectory of my life.

Here’s how the story goes.

In the beginning, there was only God, and that feeling of God is unconditional love.

“Something” happened (I’m being deliberately vague because you may just be inclined to shoot the messenger) and our collective consciousness was separated from God. That made room for duality, polarity, right, and wrong. It created the “non-God” emotions of guilt, shame, remorse, doubt, and everything that isn’t unconditional love.

In other words, the highest vibration is unconditional love.

Everything that isn’t unconditional love is part of the illusion of our separation… the illusion we’ve created for ourselves through our beliefs, perceptions, and expectations. After all, what we see as matter, playing out before our eyes, is only a dense form of energy.

So which side of the illusion am I stepping into for 2025? And where am I going with this? As I write, I’m not entirely sure.

  • Coming back to engineering and the ideal final result: Everyone everywhere would have exactly what they need when they needed it.
  • From a quantum theory perspective: A possibility does exist where everyone everywhere has exactly what they need when they need it.
  • When it comes to spirituality: It is the feeling of unconditional love that brings us closer to the ideal final result; to the possibility where everyone everywhere has exactly what they need when they need it.

Do I want to focus my energy on trying to master marketing systems that keep me stuck in the patterns that even engineering say are flawed? That quantum physics is rendering obsolete? That perpetuates the separation from me and my highest vibration?

Or do I choose to hone my practice of unconditional love?

I choose the hard road. I choose unconditional love.

What about you?

 

Curious to know your archetype and how I can support you?

Do you think someone else would find this useful?

Do you feel called to support my work?

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Picture of Allison Wentworth Ross

Allison Wentworth Ross

I'm Allison Wentworth Ross, a writer, geek, and marketing innovator from Cape Town, South Africa. While being many things to many people, in business I am deeply passionate about making marketing communication meaningful and fun. I am also the founder of Finding Violet and the Vibrational Marketing Institute.
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