In response to Allison’s Ross post titled Does divinity have a place in modern-day marketing?
So, Divinity
As I reflect on what resonates with divinity for me, a few words rise to the surface. These would be, sacredness, holiness and love.
From the very beginning when Allison began her journey with her geek genius creativity and her founding The VMI Institute, she spoke of the inspiration behind these and the guidance she received from Metatron. She says the following :
I (Allison) learnt that Archangel Metatron has been guiding me. Grateful, in awe, it still sounded like a fairy tale.
For those who are metaphysical or spiritual, this would probably resonate. For others who lean more toward scientific studies, they might approach it with curiosity, skepticism, or neutrality. Those who are religious might wonder if there’s a canonical source and or in other religious sects Metatron is the highest angel. For others, this discussion thread might be altogether and entirely new. And for another free thinker, it might not matter period.
I guess each person finds their source in their own way, whether spiritually, religiously, intuitively, or even scientifically. It ’is a personal choice. The next step is how one evolves with it: how you observe, listen, and take inspiration into your daily life, both as an individual and as an entrepreneur.
Allison continues. For me (For Allison), because it’s different for everyone, divinity is knowing I am a channel for unconditional love to flow.
To me this is spot on. For me, love is the common thread that unites all paths .
So when the question is asked, “Does divinity have a role in marketing?” the first thought could be, hmmmm… why bring spiritual or divine into business marketing? Business, religion, and spirituality are often separate areas to focus on. During the week, you’re in your business career arena, and on the weekend, you might hone in and spend more time in your religious or spiritual practices.
So my follow-up question is this: Must we separate everything? Or can we live as sacred beings in every action and inaction we take or make?
And so, to repeat Allison’s question: Does divinity have a place in marketing? For me, the answer is a resounding “yes” , from a space of we already are. And “I’ll try to”, from my human, physical self that is sometimes distracted. I like to think we are walking, talking sacred beings before business, before our roles as parents, teachers, doctors, nurses, and lawyers.
With so much separation and diversity of beliefs, and in the world of strategy competition and cutthroat power play, it can sometimes feel easier to distance ourselves from a sense of sacredness and alignment.
So, how do we begin to weave this sacred thread through the fabric of our everyday lives and yes, even through marketing?
